Political Advertising

Political Campaigns 01 1024x706

Political Advertising

Political advertising campaigns using ConnectedTV, OTT and Advanced Email are an absolute must in today’s ultra-competitive political environments.

Long gone are the days of just using direct mail or wildly expensive traditional TV commercials.

Programmatic advertising for political campaigns has become the foundational pillar of a successful and penetrating campaign. In today’s world, making sure you reach targeted voters on every possible device they spend the most time on, is critical.

After all, advertising is a prime example of  “the the law of averages”.

Repetition is an absolute requirement & therefore we can look at advertising being “a contact sport”. You need to make contact with your potential voters multiple times before the message sinks in.

Highly targeting optimal end users or voters makes using & leveraging OTT and ConnectedTV a “no-brainer”.

Demographic data, artificial intelligence, machine learning, algorithms and the use of programs to strategically place advertisements gives you the best chances at converting voters to your candidate