Build your 2027 media budget early to secure wholesale CTV/OTT rates, use geofencing, retargeting, and streaming radio ads, and enhance performance with self-serve DSP, AI tools, and frequency capping.
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Wholesale pricing for agencies should protect margins, ensure programmatic transparency, retain data ownership, maintain inventory quality and brand safety, and offer clear DSP fees and flexible self-serve or managed options.
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Plan early for fall CTV/OTT campaigns to secure wholesale CPMs and premium inventory, use advanced targeting like first-party data and geofencing, optimize supply paths, ensure brand safety, and leverage programmatic buying.
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