Programmatic Marketing Services
Wholesale Pricing on:
OTT, CTV, Advanced Email, Streaming Radio, Retargeting, Geofencing, Hash Data
Self-Serve option rolling out in December 2022
What Is Programmatic Advertising?
OTT, ConnectedTV and other Programmatic advertising is basically the usage of: Demographic data, Artificial Intelligence, Machine Learning, Algorithms and the use of various programs to strategically position digital advertising for targeted users.
Products like ConnectedTV, OTT, Geofencing, Advanced Email, Streaming Radio ads, Retargeting and Addressable are the most common forms of Programmatic marketing used today.
Programmatic advertising solves many things from a media, a team and business perspective.
Incorporating a programmatic advertising strategy can help a business gain a wider audience reach,
more growth, and increased returns on ad spend (ROAS).
- Increased ad efficiencies
- Higher ROI
- Increased Transparency
- Ability to optimize and target the right audience in real time
- Leveraging unique data sets, both 1st & 3rd-parties
- Building effective omni-channel & cross-device campaigns
- Collecting greater data insights to understand customers
Why Does Your Business Need Programmatic Advertising?
There’s no denying that millions of people have been “cutting the cord” and terminating their cable subscriptions from expensive & limited capability cable providers for the last 7-10 years. That’s when Programmatic advertising really started gaining significant traction in the world of digital advertising due to the ability to target those users on their devices & not be relegated to just showing an ad on linear television.
The ability & capability to hyper-target desired audiences using Programmatic advertising products like OTT, ConnectedTV, Geofencing and Advanced Email is quickly becoming one of the most effective ways to advertise a business online.
Since video ad delivery to connected devices like Smart TV’s, desktops, laptops, tablets, and mobile phones is exploding right now – Programmatic advertising is proving to be one of the most potent strategies your business can implement.
The OTT market was worth $121.61 billion in 2019 and will grow to $1.039 trillion by 2027
Programmatic advertising remains the leading method for buying & selling digital ad space, with global programmatic ad spending
reaching 82% in 2022
Typical Campaign Expectations